The main objective is to significantly advance the body of knowledge, the design and engineering of interpersonal, social, and organizational interactions in Digital Social.
The focus lies on 'individual and collective experiences' for instance, in virtual music and dance events, virtual places such as Museums or Neighborhoods, (e.g., place-making). This requires theoretical and conceptual lenses and qualitative and quantitative observational tools. The ambition is to develop and validate better methods and tools to unobtrusively measure the experiences and interactions in Digital Social. |
This requires further development of the practice of 'stealth-assessment' through analytics that are collected in the Digital Social platform itself or through biometrics observation (emotion recognition, eye-tracking). This can guide design practices and possibilities for innovations of Digital Social-platforms.
Our aim is to scope how digital social interactions take place in a digital museum, events, leisure and hospitality and placemaking. How are they produced, and what is needed to make it easier in the future? How do people experience these digital interactions, and what is the role of this technology in future society? |